Resources
In-depth guides on SEO, local search, and digital marketing, written for business owners, not developers. No jargon.
- SEO basics
What is on-page SEO?
Title tags, meta descriptions, heading structure, internal linking, and image optimisation: everything you control directly on the page.
- SEO basics
What is off-page SEO?
Backlinks, Google Business Profile, NAP citations, and reviews: the credibility signals that live outside your website.
- SEO basics
What is technical SEO?
Crawlability, Core Web Vitals, structured data, and canonical tags: the foundation everything else depends on.
- GEO
How does GEO work?
How Google's AI answers pick their sources, what research says gets content cited, and which popular tactics Google says to ignore.
- Site structure
Do breadcrumbs help SEO?
Breadcrumbs add internal links and show Google how your pages fit together. A modest help, not a ranking lever.
- Site structure
Do breadcrumbs need structured data?
BreadcrumbList markup lets Google show your breadcrumb trail in desktop results. What it does, what it doesn't, and how to keep it accurate.
- Local search
How does proximity affect local search?
Distance is a top Map Pack factor but barely registers in regular results. What Google says, what experts rate, and how to reach farther towns.
- Local search
What is the map pack?
The block of local businesses Google shows beside a map: where it appears, what decides who gets in, and why you can't buy a better spot.
- Local search
How do Google reviews affect my ranking?
Google confirms reviews count. Which parts matter most, whether replies help, and what gets a profile penalized.
- Local search
How does relevance affect your ranking?
Categories, services, and service pages: how Google decides which searches your business matches.
- Local search
What is prominence in local SEO?
Reviews, links, consistent listings, and reputation: the signals that decide who wins among qualifying businesses.
- GEO
What is an AI Overview?
Google's AI summaries at the top of some searches: how often they appear, where their sources come from, and what they do to clicks.
- Local search
How do I optimize my Google Business Profile?
Categories, services, photos, and reviews, from Google's own guidance, plus the popular tactics that break its rules or don't work.
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